Peter Jacobs, Dentsu Aegis Network, and Alex Ginn, Adverty, told us how advertisers can become involved in gaming marketing at the 99//Club Digital Festival
Jonathan Kelly at Twitch took us through the unexpected recent trends seen on Twitch since lockdown began in his talk at the 99//Club Digital Festival.
“Now is definitely not the time to bury heads in the sand”, said Rachel Pollard, Chief Growth Officer at Starling Bank
Harvin Gupta, Director of Solutions Engineering at Xandr used his 99-second talk at the 99//Club Digital Festival to discuss keyword blocklists.
Zuzanna Gierlinska, Head of Automation, EMEA at Spotify claims “when it comes to media consumption, there’s absolutely no question that we are moving away from screen time”
David Norris, Creative Director at Snap, spoke about how brands can harness the potential for brand experiences that the camera provides, at the 99//Club Digital Festival.
“There is something magical about the power of shared experience”, said Samantha Fay, SVP Global Brand Strategy at Guinness World Records.
Penny Parnell, Creative Director at Not On The High Street used her 99-second talk to discuss the admirable features of the entrepreneurial spirit.
In his talk at 99//Club Digital Festival, Ben Carter, Director Strategic Partnerships at Just Eat and Board member of Women in Football, called attention to brand opportunities in women’s football.
Anjali Ramachandran, Director at Storythings decided to use her 99-second talk at the 99//Club Digital Festival to champion ‘Format thinking’.
Asmita pushed everyone to really consider “What are we adding to the world?”, asking us all to rethink the content we’re putting out and if it really is meaningful enough.
“There’s no consistent way of understanding if fans are enjoying what we’re providing”, highlighted Alexandra Willis, Head of Communications, Content & Digital at the All England Club, Wimbledon
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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