Independent UK media agency Medialab has appointed Jon Manning as its Director of Advanced TV…
MiQ and New Digital Age invited some leading commentators on the Advanced TV (ATV) marketplace to discuss the latest industry developments…
NDA invited some leading commentators on the Advanced TV (ATV) marketplace to discuss the findings of recent research from MiQ…
Amy Tocock is Director of Investment Strategy at global media and marketing communications agency PHD Media. Here, she discusses how she is encouraging the evolution and uptake of ATV advertising among colleagues and clients…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. Here, we meet Emma Morris, Head of Investment and Managing Partner at media agency Starcom, part of Publicis Groupe…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.
Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. Here, we meet Emma Moorhead, General Manager within the media team at Wavemaker UK…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
UK brands can now coordinate the planning and execution of programmatic TV advertising campaigns across all linear and digital channels, with the launch of Advanced TV from MiQ…
Discovery Inc. has been become the latest media giant to pick up a stake in advanced advertising joint venture OpenAP.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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