In three short years, retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small, writes Bernd Bube, CEO and Founder of ADvendio…
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio, an omnichannel advertising solution provider.
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