Mediacells has been awarded the trademark for Audience Engineering (AE), a generative insights system to inform performance decisions for rights owners and sponsors…
This article explores the effects of AI in marketing automation, the pitfalls of marketers’ assumptions, and how it can improve omnichannel campaigns without taking control away from marketers
Our industry’s most prized commodity is not the creative work itself, but the talent behind the work, and so much of this creativity relies on serendipity.
By Tom Ollerton, Founder, Automated
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