John Lewis Partnership-owned Waitrose has extended its collaboration with Panasonic’s Blue Yonder to improve the supermarket chain’s forecasting capabilities.
An Optimizely study of 100 UK marketers (and 1,000 consumers) found that 65% of them are implementing AI to level up their A/B testing and experimentation.
Ted Dworkin, Chief Product Officer at Eventbrite, sits down with NDA to discuss the role AI is playing within the event marketing and ticketing space.
Vanessa Kingori OBE, MD tech, media and telecoms, Google will open NDA’s Digital Women event at Maison NDA in Cannes next week.
The misapplication of AI tools and technology can pose a serious problem for marketers, says Sam Martin Ross of Eskimoz…
The ‘Demand more from your data: Using AI to drive ROI’ panel explored how brands and agencies can unlock the full value of their data by utilising AI.
Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology, there are a few false starts out of the station.
Stephen Marcinuk, Co-founder and Head of Operations at Intelligent Relations, argues that AI is changing our entire approach to PR…
An SAP Emarsys survey found that 52% of UK consumers believe that AI has improved their retail experiences.
According to Twilio’s State of Engagement Report, inaccurate data and/or lack of first-party data is a barrier for 69% of brands in how they utilise AI.
Automotive marketers see Connected TV (CTV) and streaming as the top consumer trend in 2024, according to new research from Mediaocean…
Artificial intelligence (AI) has taken the retail industry by storm, empowering retailers to enhance their operations and performance across several sections of their retail ecosystem, from warehouse to in-store, says Amber Hovious, VP of Marketing & Partnerships at Teamwork Commerce…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
