Programmatic
The Trade Desk launches AI-powered media buying platform
The Trade Desk’s Kokai distributes deep learning algorithms across the digital media buying process.
Tyrone Stewart
7 June 2023
artificial intelligence
Programmatic
Is this the Golden Age of AI in digital marketing?
‘The Golden Age of AI is here’ event – co-hosted by New Digital Age and Scibids – welcomed agencies, brands, and tech partners to talk all things AI and digital marketing.
Tyrone Stewart
23 May 2023
Technology
Marketers are prioritising AI, but lack necessary resources
A Sitecore survey found that 72% of marketers are prioritising AI spend, but tech stacks and internal skills make it challenging.
Tyrone Stewart
9 May 2023
Strategy
Personalisation through AI viewed as a key growth driver for brands
A global Twilio survey of 500 business leaders, and 3,001 consumers, found that 92% of businesses are now using AI-driven personalisation to drive business growth.
Tyrone Stewart
4 May 2023
Advertising
Red Cross France tackles AI image fakery with latest campaign
Humanitarian association, Red Cross, has teamed up with advertising agency, Ogilvy Paris, in a fight against fake images generated by artificial intelligence.
NDA Staff
28 April 2023
Technology
For digital marketers, the Golden Age of AI is here
Matt Nash, UK Managing Director at Scibids, explores the impact AI technology can have on digital marketing.
NDA Contributor
25 April 2023
Technology
AI is having a big impact on marketing strategies this year
Scibids’ survey of 252 UK senior brand marketers found that 87% of marketers view AI as an important part of their 2023 marketing strategy.
Tyrone Stewart
20 April 2023
Technology
Expedia launches conversational trip planning powered by ChatGPT
Expedia has unveiled its latest use for artificial intelligence (AI) with the beta launch of a in-app travel planning experience powered by ChatGPT.
Michael Feeley
6 April 2023
Advertising
Trinity Lunch: Meet the Sponsors – Louisa Jones of Scibids
With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Louisa Jones, UK Sales Director at Scibids…
Michael Feeley
1 June 2022
Technology
Consumers open to AI-powered personalization, but concerned about what that means for their privacy
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
Tyrone Stewart
19 April 2022
Retail
‘Visual’ Gen Z driving shift towards more immersive shopping experiences, reveals global study
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
Michael Feeley
7 April 2022
Partner Content
Beyond traditional Machine Learning: it’s time for Deep Learning
In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?
NDA Staff
20 January 2022
