The partnership will deliver addressable advertising inventory to buyers, while enabling publishers to maintain control of and monetise their first-party data.
Charlie Makin, MD at PinTarget, discusses why there is little logic to targeting audiences based on age.
“We build audiences without looking at how to optimise and utilise them”, said Jim Meadows, Commit, in his talk at the 99//Club Digital Festival.
Shivvy Jervis, Founder of Futurescape 248 presented a rhyming presentation at the 99//Club Digital Festival, focused on the topic of mixed reality
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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