Advertising
Spotify and WPP partner on digital audio advertising
This will see Spotify becoming the first digital audio platform to integrate directly into WPP’s products and solutions.
Tyrone Stewart
3 August 2023
audio
Audio
First listener-wide study reveals brand impact of Radio, Livestream and Podcasts
A unique methodology has been developed that provides unique insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand awareness, brand consideration, brand preference and action intent…
NDA Staff
14 February 2023
Audio
Roundtable recap: exploring addressable audio in 2023 – part two
In the second part of our Digital Audio Advertising roundtable, in partnership with AMA, our panel explores why addressable audio may well resolve some previously gnarly targeting challenges…
NDA Staff
30 January 2023
Audio
Roundtable recap: exploring addressable audio in 2023 – part one
In the first part of our roundtable, in partnership with AMA, our panel explores why addressable audio is at once a highly desirable new format, yet one that clients often struggle to get to grips with…
NDA Contributor
26 January 2023
Advertising
Destination Canada partners with Spotify to boost tourism ‘through music and sound’
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
Tyrone Stewart
3 October 2022
Advertising
Smart speaker ads stimulate increased brain activity versus standard ads
Smart speaker advertising elicits a substantial increase in brain activity when compared to standard audio ads, according to research by Neuro-Insight, commissioned by Octave Audio, Say It Now, and Xaxis.
Tyrone Stewart
20 July 2022
Technology
Why Harman Kardon blended sound, vision and NFTs with a unique art competition
Earlier this month, Montreux in Switzerland played host to the culmination of a unique marketing collaboration between high-end audio tech manufacturer Harman Kardon and OneOf, an environmentally-conscious NFT (non-fungible token) platform backed by legendary music producer Quincy Jones…
Michael Feeley
18 July 2022
Technology
AI start-up Papercup raises $20m to generate humanised voices for AI Dubbing
UK artificial intelligence start-up Papercup has completed a $20 million Series A investment round. The London-based company’s technology makes video content watchable in any language via realistic synthetic voices and AI dubbing, an estimated $100 billion future market.
Michael Feeley
9 June 2022
Partner Content
Senior promotions at Hawk Platform as DSP doubles in size
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
Michael Feeley
26 April 2022
Strategy
Sonic logos make brands seem more valuable
Recent research conducted by DLMDD and SoundOut found that brands with sonic logos are perceived as more valuable by consumers.
Tyrone Stewart
3 November 2021
Advertising
Mobile gamers prefer in-game audio ads over other ad formats
Six key findings proved the potential of non-intrusive audio ads lifting monetisation and ad engagement, without interrupting gameplay.
Andy Oakes
23 September 2021
Advertising
Brands are missing out on the audio advertising opportunity
US brands are only allocating 8.8% of their media budgets on audio, according to research from WARC and iHeartMedia.
Tyrone Stewart
21 September 2021
