Rayo, the new audio platform from Bauer Media Audio UK has officially launched, offering one service to listen to more than 50 stations, hundreds of curated playlists and a range of on-demand content…
Immersive audio experiences can help to inspire travel consumers, argues Faye Leneghan, Creative Strategy Lead, AMA…
This will see Spotify becoming the first digital audio platform to integrate directly into WPP’s products and solutions.
Richard Williams, Commercial Director at AMA, explores the opportunities presented to retailers by digital audio ads.
Bookshop.org, the online bookstore on a mission to support independent bookshops, has completed a $1.8 million (£1.5m) angel fundraising round, which will be used to add audiobooks and eBooks to its UK platform…
A unique methodology has been developed that provides unique insights into the results achieved by the audio channels Radio, Livestream, and Podcasts in terms of brand KPIs, such as brand awareness, brand consideration, brand preference and action intent…
In the second part of our Digital Audio Advertising roundtable, in partnership with AMA, our panel explores why addressable audio may well resolve some previously gnarly targeting challenges…
In the first part of our roundtable, in partnership with AMA, our panel explores why addressable audio is at once a highly desirable new format, yet one that clients often struggle to get to grips with…
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
Smart speaker advertising elicits a substantial increase in brain activity when compared to standard audio ads, according to research by Neuro-Insight, commissioned by Octave Audio, Say It Now, and Xaxis.
Earlier this month, Montreux in Switzerland played host to the culmination of a unique marketing collaboration between high-end audio tech manufacturer Harman Kardon and OneOf, an environmentally-conscious NFT (non-fungible token) platform backed by legendary music producer Quincy Jones…
UK artificial intelligence start-up Papercup has completed a $20 million Series A investment round. The London-based company’s technology makes video content watchable in any language via realistic synthetic voices and AI dubbing, an estimated $100 billion future market.
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