Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
Recent research conducted by DLMDD and SoundOut found that brands with sonic logos are perceived as more valuable by consumers.
Six key findings proved the potential of non-intrusive audio ads lifting monetisation and ad engagement, without interrupting gameplay.
US brands are only allocating 8.8% of their media budgets on audio, according to research from WARC and iHeartMedia.
It pays for brand to have an associated sound.
Sound is increasingly regarded as a core brand asset – up there with the visual identity and strapline.
By Duncan McLauchlan, Strategy Director
Audio advertising to billions of mobile games players is one of the best ways of achieving brand safe and efficient outcomes.
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