Strategy
Authenticity and the future of marketing
For brands, a sure-fire way to meet customer demands is to take a stand politically, ethically and socially.
Andy Oakes
23 June 2021
authenticity
Covid-19
How can brands evolve and forge authenticity with sports fans through, and beyond, the coronavirus pandemic?
As the COVID-19 pandemic disrupts the sports industry, the stay-at-home norm creates a new and interesting sports fan conundrum. Repurposing marketing and sponsorship spend is essential
Eleanor Oakes
25 August 2020
Strategy
Influencers are valuable but don’t ignore your customers’ creativity
“We build audiences without looking at how to optimise and utilise them”, said Jim Meadows, Commit, in his talk at the 99//Club Digital Festival.
Eleanor Oakes
30 July 2020
Covid-19
99//Club: Be more punk
Why its time for the industry to cut the bullshit and embrace a punk mentality in order to thrive in a post-pandemic world.
Cat Turner
26 June 2020
