DoubleVerify has expanded its quality solutions with Meta to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels…
As brands look to strike up more meaningful conversations with online buyers, Niraj Aswani CTO of Klevu discusses the importance of using the latest tech to make in-app and on-site interactions more human.
How can brands and retailers demonstrate their ‘authenticity’ to customers? Renaud Marlière, Global Chief of Business Development of Asendia explores the issue for Ecommerce Age…
For brands, a sure-fire way to meet customer demands is to take a stand politically, ethically and socially.
As the COVID-19 pandemic disrupts the sports industry, the stay-at-home norm creates a new and interesting sports fan conundrum. Repurposing marketing and sponsorship spend is essential
“We build audiences without looking at how to optimise and utilise them”, said Jim Meadows, Commit, in his talk at the 99//Club Digital Festival.
Why its time for the industry to cut the bullshit and embrace a punk mentality in order to thrive in a post-pandemic world.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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