Five trends driving change in B2B marketing
The business-to-business (B2B) marketing landscape has changed, according to Sam Bettis, Customer Engagement Director at krow…
The business-to-business (B2B) marketing landscape has changed, according to Sam Bettis, Customer Engagement Director at krow…
B2B payments company Mondu is to collaborate with Mangopay, a modular and flexible payment infrastructure provider for marketplaces and platforms…
Inga Petryaevskaya, CEO and Founder of VR collaboration platform ShapesXR discusses the potential of eXtended Reality (XR) to transform business operations…
BigCommerce found that the main pain points faced by B2B buyers are inaccurate pricing and shipping costs, slow website load times, and poor customer support.
Ask ten people from across a business what marketing does, and you’ll no doubt get 12 different answers, at a minimum, writes Ralf Paschen, CMO at xtype.io…
Why don’t more designers feel excited about B2B when they graduate? Ross Sweetmore, Senior Designer at The Frameworks explores the issue for New Digital Age…
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
New Digital Age (NDA) speaks to David Goodall, Managing Director, Havas Business, about the changes happening in the B2B marketing space and his goals for the new division…
Implementing AI within marketing is something that has been overlooked for B2B audiences,
Cecilia Francoli, Director Global Marcom at AdForm, looks at learnings from 25 years in B2B marketing and how it has changed.
With every change in the industry, we’ve had to be creative. Bringing harmony and elegance in a broad variety of actions to support the business goals.
NDA columnist Pauliina Jamsa is
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