BigCommerce found that the main pain points faced by B2B buyers are inaccurate pricing and shipping costs, slow website load times, and poor customer support.
Ask ten people from across a business what marketing does, and you’ll no doubt get 12 different answers, at a minimum, writes Ralf Paschen, CMO at xtype.io…
Why don’t more designers feel excited about B2B when they graduate? Ross Sweetmore, Senior Designer at The Frameworks explores the issue for New Digital Age…
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
New Digital Age (NDA) speaks to David Goodall, Managing Director, Havas Business, about the changes happening in the B2B marketing space and his goals for the new division…
Implementing AI within marketing is something that has been overlooked for B2B audiences,
Cecilia Francoli, Director Global Marcom at AdForm, looks at learnings from 25 years in B2B marketing and how it has changed.
With every change in the industry, we’ve had to be creative. Bringing harmony and elegance in a broad variety of actions to support the business goals.
NDA columnist Pauliina Jamsa is
Benedict Buckland, Creative Director at alan discusses why covid has created a bold new dawn for B2B marketers and how to sieze this opportunity.
Why B2B brands are looking to humanise their marketing models, the challenges they face, and how they are doing it successfully.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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