Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024…
Barb, the ad industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June…
Barb, the industry’s standard for understanding what people watch on TV, has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2024…
Ad Signal, a specialist provider of video content management solutions, will be technically supporting Clearcast to deliver a multi-year contract for Barb to boost the efficiency of advertising reporting across the UK broadcast network…
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