More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years, according to research from digital experience platform (DXP) provider Optimizely…
What is the potential of CTV for brand marketers? Tetyana Seredyuk, Co-founder and Chief Strategy Officer at VlogBox, explores the issue for New Digital Age…
40% of consumers are more
There are many things synonymous with Christmas. Carol singers, delicious food, shopping for gifts and watching who wins the Christmas advert war.
It is a wise retailer or brand that ensures their omnichannel approach includes AR & VR, given the ongoing uncertainty around future lockdowns
Nick Fry, Group Head of User Experience Design at Cheil, used his talk at the 99//Club Digital Festival to discuss “The Experience Trinity”
“Innovation is really born out of uncertainty”, said Tom Mackenzie, Global Innovation Director at PHD, at last months 99//Club Digital Festival.
David Norris, Creative Director at Snap, spoke about how brands can harness the potential for brand experiences that the camera provides, at the 99//Club Digital Festival.
“There is something magical about the power of shared experience”, said Samantha Fay, SVP Global Brand Strategy at Guinness World Records.
By Simon Levitt, Global Creative
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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