Building emotional capital is a key method for sparking and strengthening relationships, writes Kate Howe, Executive Director at MSQ.
James Clifton, CEO of Mission Group, explains how brand purpose can be turned into real brand value.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
Camille Verniolle, Sales Director at WeTransfer, discusses how brands underestimate their power to drive change.
By Elizabeth Cherian, EMEA Director,
As a society and industry, we are all aware of the harsh light the pandemic shines on our vulnerabilities.
Over the last six months, the world has been and continues to be challenged by the COVID-19 pandemic.
Brand purpose has long been one of those misunderstood and misused terms. But, now, when brands are judged more than ever, purpose is incredibly important.
“I’m privileged enough to have a position where I can create change, I work for a brand that wants to do the same”, said Stephanie Bell, Executive Director of Marketing Procurement at Avon
Heinz has stripped back its marketing as a direct result of the coronavirus pandemic and says it will never operate in the same way again.
Heinz has stripped back its marketing as a direct result of the coronavirus pandemic and says it will never operate in the same way again.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
