Research from DoubleVerify revealed that UK brand safety and suitability violations hit 7.6% of ads served in 2023.
New Digital Age’s first ‘Foresight Focus’ Insight Report, exploring the hot industry topics of Sustainability and Brand Safety, is now available to download for free…
GumGum, a contextual first, global advertising platform, has announced that all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
Brand safety remains a burning issue for digital advertisers – and rightly so. It can be difficult to find fully brand-safe opportunities to reach audiences, at scale, and this challenge has become even more acute in today’s context, with an ongoing global pandemic and associated anxiety.
YouTube is putting brand safety
By Rob Blake, Country Manager
Partner Content Whilst the pandemic
Each week, NDA Editor Justin
As the world has moved indoors and online since the spring, criminal activity in digital advertising, such as ad-supported piracy and fraud, has increased.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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