Sky partners with Captify on search-based TV targeting
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
Sky Media has enhanced its Search Behaviour Targeting tool through an expanded partnership with search intelligence platform Captify.
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have unveiled an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading.
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