Interviews, insight & analysis on digital media & marketing

Cedara

Technology

Onetag partners with Cedara on emissions measurement

Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain…

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Technology

NDA Meets: David Shaw, CEO, Cedara

David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers, argues that too many carbon calculator solutions are based on estimated or insufficient data that omits the impact of emissions in your supply chain…

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