Marketers have more tools than ever to help provide the insight their finance team needs for reporting, budgeting, and forecasting, and finance can support marketing by further demonstrating the impact of their campaigns on business performance. It is all simply a matter of collaboration.
There’s a growing need for marketing and finance departments to form stronger partnerships to drive success across organisations, according to Carol Howley, CMO at Exclaimer…
Partnership management platform impact.com has appointed Dale Lynch as Chief Financial Officer (CFO)…
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