Growing ChatGPT and Metaverse adoption are driving up greater demand for virtually-driven and AI-powered product information in UK shoppers’ buying journeys, Akeneo has revealed…
Microsoft is committed to
empowering everyone to thrive in this new era of search, writes Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising…
The use of chatbots by UK marketers has more than doubled since 2020, with one in three marketers now using them to engage with their customers.
Two-way dialogue and audience insight
By Sophie Caswell, Head of
Google’s new chatbot, Meena, is
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