James Walmsley, Digital Trading Director at Immediate Media, and Alex Barstow, Publisher Director UK & NL at Adnami, discuss how their partnership has pushed the limits of creative innovation to boost the publisher’s high-impact advertising performance…
The LiveRamp survey of 250 brand-side marketers in the UK found that 94% of marketers believe it would be helpful to collaborate with partners to enhance their first-party data strategies.
Digital Catapult, the UK authority on advanced digital technology, is collaborating with NVIDIA to fast-track the development of cutting-edge tools and technology to enable next-generation content and experiences…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Optable, a SaaS data collaboration platform and clean room solution for the advertising ecosystem has announced its support of netID, the largest Single Sign-On (SSO) provider in Germany, as a matchable identifier…
This weeks New Business Bulletin shares good news from Organic, ClickUp, Instoried and more.
Advertising giant WPP and social
Whilst we can’t always predict what will happen, we can ensure our brands are prepared to meet whatever challenges arise.
Ellie Edwards-Scott used her talk at the 99//Club Digital Festival to discuss the endless benefits of collaborative work and gave brands advice on how to do
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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