I am Gen X. And I have changed.
When I was a kid, I had a length of scratchy string around my neck with my front door key on it and a Casio digital watch. They were the only things I needed when I went out to play after school. And that watch was the only digital thing that I owned.
Ana Milicevic is the co-founder of Sparrow
By Gary Taylor, Deputy Managing
In marketing it’s crucial to invest time in asking simple questions of the insight, or indeed the parameters of how that data was collected in the first place.
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