As energy bills are set to soar this winter, UK consumers are prioritising finding other ways to keep warm in the coming weeks and months, according to research from eBay Ads…
A new report by Talkwalker has analysed over 16.2 million conversations related to the current cost of living crisis, to pinpoint the most pressing concerns of consumers from the UK and beyond…
Segmenting audiences by life experiences and consumer behaviour rather than age could boost the targeting efficiency of some marketing campaigns by up to four times, new research from marketing data and analytics company Kantar has found.
Integrated advertising agency MullenLowe Group UK has launched its ‘Invisible Powerhouse’ project, aiming to correct the misrepresentation and stereotyping of people over the age of 55 in the UK advertising industry, in partnership with Kantar…
UK consumers are becoming less concerned about their data privacy, according to new research by the UK Data & Marketing Association (DMA), Global Data & Marketing Alliance (GDMA), and customer intelligence specialists Acxiom.
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products.
One in three (39%) gamers
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
60% of customers globally are
OMG Transacts top five tips to ensure your business is ready for the expected traffic and sales increase in Q4 on Amazon.
How personal consumer data is handled has long been a hot topic. People today are much more aware of the value of their data.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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