With addressability already under 50% on the open web, publishers are faced with the growing challenge serving relevant ad content, writes Tim Geenan, CEO of Rayn…
With NDA’s Summer ‘Trinity Lunch’ approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet David Fieldhouse, Managing Director Agency & Brands Europe, at Verve Group…
GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone…
In 2021, 75% of all sales driven by marketing investments were sourced from channels with the potential for narrow targeting (such as Social, Display and Online Video) – up from just 55% five years ago, according to research from Analytic Partners…
We are seeing the return of contextual advertising – but not as we knew it – writes Peter Wallace of GumGum…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
Why is contextual targeting becoming more and more popular?
Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade,
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
By Carl Carter, Marketing Strategy
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
