GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone…
In 2021, 75% of all sales driven by marketing investments were sourced from channels with the potential for narrow targeting (such as Social, Display and Online Video) – up from just 55% five years ago, according to research from Analytic Partners…
We are seeing the return of contextual advertising – but not as we knew it – writes Peter Wallace of GumGum…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
Why is contextual targeting becoming more and more popular?
Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade,
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
By Carl Carter, Marketing Strategy
Under different circumstances, the impending withdrawal of third-party cookies from Google platforms might have been the major topic of marketing conversation in 2020.
With the ongoing impact of COVID-19, 2020 has seen a paradigm shift for advertisers.
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