Shopify/BCG study identifies key drivers of online conversions
There are six key factors that sellers should take into account when looking to drive online conversions, according to research from Shopify and Boston Consulting Group.
There are six key factors that sellers should take into account when looking to drive online conversions, according to research from Shopify and Boston Consulting Group.
By George Ioannou, Managing Partner
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
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