Interviews, insight & analysis on digital media & marketing

cookies

Programmatic

Get your bucket and spade – it’s time to play in the Sandbox

Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox

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General

Roundtable recap: get ready for the cookieless revolution

What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…

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