Simon Halstead: Cookie Deprecation and the Privacy Sandbox
Google have announced they no longer intend to turn off 3PC at the browser level in 2025 and instead are going to move to user-informed decision. So what does this mean?
Google have announced they no longer intend to turn off 3PC at the browser level in 2025 and instead are going to move to user-informed decision. So what does this mean?
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
Fashion brands are using the most online trackers for advertising, and sharing significant amounts of data with third parties, according to a new index launched by Empathy.co.
With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Ben Murphy, MD of Quantcast UK…
With NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Ross McMillan, VP Commercial Solutions EMEA for Lotame…
What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…
The impact of the changes taking place in the digital marketing industry cannot be overstated. We are entering an entirely new era of advertising that will demand a new approach.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
By Rotem Dar, Director of
With the death of third-party
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