GSK Consumer Healthcare’s Jerry Daykin discusses marketing through the pandemic and the importance of diversity and inclusion across the industry.
Boris’s announcement, of a roadmap out of lockdown, on 22 February was welcomed by some but met with trepidation by others. Brand Advance’s CEO, Christopher Kenna, and many others on the team, were delighted by the prospect of returning to the office.
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Molly Cox, Executive Director, Partnerships at The Atlantic, examines the challenges of managing teams during a pandemic.
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
According to a new VCCP Collaborative report, post-Covid rebound Britain is redrawing the nation into new ‘tribes’ along complex psychological lines, with major long-term impacts on consumer behaviour.
With more consumers forced to
As the coronavirus pandemic continues
Publishers have led the way
UK advertising budgets saw a
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