AI is a tool, no more and no less, writes Dom Sweeney, Head of Creative at INNOCEAN UK…
Team ITG, the technology-led, marketing activation business, has launched its new Creative Department to spearhead creative campaign operations with major brands including Jaeger, Whittard, Costa and Macmillan…
Analysis from CreativeX has revealed the five creative best practices that brands are consistently failing to include in their digital content…
In the second part of our Digital Audio Advertising roundtable, in partnership with AMA, our panel explores why addressable audio may well resolve some previously gnarly targeting challenges…
Traditional brick-and-mortar stores are embracing Ecommerce in unprecedented numbers as they attempt to capitalize on consumers’ dash to digital during the pandemic, writes Hakan Özçetin of Realtime Agency…
Let’s face it, adtech brands’ visual identities tend to be homogenous, predictable, and… yes, boring
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