How to bring creativity back into personalised marketing
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
Our industry’s most prized commodity is not the creative work itself, but the talent behind the work, and so much of this creativity relies on serendipity.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
Call out to creatives to design positive visions of the future, winning entries to be made into real-life playable mobile ads.
While concerns remain in post-Covid Australia, consistent behaviours show the way forward for communicators – with creative digital solutions proving increasingly vital.
Crowdsourcing isn’t a new concept, our ancestors would crowdsource experience and wisdom amongst the elders in their village to make decisions.
In fact, 70% of marketers say they’re so busy keeping things running – focussing on activities like responding to and sending email (10%), carrying out repetitive tasks (12%) and searching for data and files (8%) – they don’t have time for creativity.
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“We build audiences without looking at how to optimise and utilise them”, said Jim Meadows, Commit, in his talk at the 99//Club Digital Festival.
James Kirkham at Defected discussed how platforms and businesses are adapting creatively as a result of the pandemic at the 99//Club Digital Festival.
“Start by starting”, Laura Hewitt, Senior Coach at &US as she led viewers through a 99-second experiment in her talk at the 99//Club Digital Festival.
“Innovation is really born out of uncertainty”, said Tom Mackenzie, Global Innovation Director at PHD, at last months 99//Club Digital Festival.
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