For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…
LG Ads Solutions, the connected TV and cross-screen advertising service is to rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally…
With NDA’s Summer ‘Trinity Lunch’ happening today (10 June), we caught up with the leaders of businesses sponsoring the event. Here, we meet Steve Broadhead, VP Sales – EMEA at Unruly…
CTV ownership is exploding around Europe. In the UK alone, the average home now owns nearly three connected TV devices, writes Sarah Lewis, Global Director CTV at ShowHeroes Group…
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
Gijsbert Pols, Lead Product Strategist at Adjust explores the potential of CTV advertising…
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
Acquiring knowledge about CTV and finding ways to overcome the other barriers is definitely in the best interest of any brand. Those who step out of their comfort zones and embrace CTV will remain competitive.
With 57% of UK households already owning smart TVs, the time for brands to capitalise on the market is now, especially with consumer focus predicted to be on AVOD platforms.
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