Interviews, insight & analysis on digital media & marketing

CTV

CTV

NDA meets: Lottie Towler, Research Manager, Ampere Analysis

New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Lottie Towler, Research Manager, Ampere Analysis. NDA spoke to Lottie after the roundtable for a recap on her thoughts about the future of CTV advertising…

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Agencies

Advanced TV’s Agents of Change: Tom Roach of Jellyfish on the democratisation of TV advertising

‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry.

Here, Tom Roach, VP of Brand Strategy at digital-first marketing performance company Jellyfish, explains how he is helping to bridge the worlds of brand and performance marketing and why ATV might be the perfect environment to unite the two…

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CTV

ATV’s Agents of Change: David Counsell of the7stars on the evolution of video advertising

‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…

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CTV

The Connected TV screen is the new homepage

With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…

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