Interviews, insight & analysis on digital media & marketing

CTV

CTV

94% of UK adults are reachable via CTV

A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.

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Advertising

Interactive CTV outpaces Interactive Video on mobile and PC

In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV  devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics…

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Technology

PubMatic expands CTV business in Europe

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.

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