PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.
In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
The effectiveness of advertising on streaming services has never been more potent, according to new global research into viewer behaviours by Rakuten Advertising.
Gijsbert Pols, Lead Product Strategist at Adjust explores the potential of CTV advertising…
Digital entertainment and media platform
SmokeScreen enables screensavers to hijack CTV devices to generate impressions even when the screen is off.
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
Pixalate, a global ad fraud
James Cornish, VP International Sales,
There are very few industries that you can work in that allow you to look into the future & AdTech I believe is one of those.
By Paul Gubbins, Head of
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