A Plinc survey of UK-based B2C senior marketing professionals found that 81% of marketers are struggling to access the customer data they need to deliver effective campaigns.
As the global advertising industry focuses on first-party data, many are turning towards
customer data platforms (CDPs) as the cornerstone of their data-driven marketing strategies, writes Chris Hogg of Lotame…
2020 has changed the landscape of UK business drastically, creating an extremely turbulent and stressful experience for employers and employees alike.
2020 has changed the landscape of UK business drastically, creating an extremely turbulent and stressful experience for employers and employees alike.
Consumer trust is fragile and in recent weeks, issues surrounding consumer privacy have made national headlines across the globe.
Sepi Arani, Head of OEM at carwow discussed the issue of recency bias in his 99-second talk at the 99//Club Digital Festival.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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