Less frequent but more meaningful, insight-led interactions with brands and retailers are among the top consumer demands to improve customer engagement, new data from Wunderkind reveals.
To help leaders set priorities for 2022, the research team at Econsultancy has identified five of the standout trends that will be influencing the market throughout the year.
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Research from customer engagement platform Braze has
Promotions are not delivering because they have not kept pace with the way consumers now shop, says Robin Coles, Managing Director EMEA at XCCommerce.
There are many things synonymous with Christmas. Carol singers, delicious food, shopping for gifts and watching who wins the Christmas advert war.
Gordana Buccisano discusses her new role as Chair of the World Media Group, and talks through how she’s planning out their three year strategy.
From Psychology Today to Forbes, people have been looking at whether working from home favours extroverts or introverts more.
When we talk about SEO, it’s easy to look at it as a series of tasks, optimisations and technical changes to please Google.
Why B2B brands are looking to humanise their marketing models, the challenges they face, and how they are doing it successfully.
Mobile messaging has become more important than ever as brands navigate the new landscape to keep customers updated, informed, assured, and interested.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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