Twilio’s fourth annual State of Customer Engagement Report reveals that nine in ten (89%) companies agree that using first-party data in marketing improves customer experiences…
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
One in three Brits would prefer to contact customer service via SMS or WhatsApp, according to research from Esendex…
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
Research from data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what regulations such as GDPR require, to adopt more ethical marketing practices for the customer…
Our brains evolved mainly for a life where the environment was very different, writes Dr. Thomas Z. Ramsøy, Founder and CEO of Neurons…
Parfums Christian Dior recently launched a digital experience – with 180 Luxe – to promote its new product, François discusses.
This weeks New Business Bulletin shares good news and business wins from BidSwitch, Acxiom, Amplience and more.
Wunderman Thompson’s Josie Klafkowska looks at the importance of good metadata to digital customer experience.
Research finds that CMOs recognise the importance of customer experience, but are struggling to get it right
Customer intelligence company Acxiom and MullenLowe Profero have partnered
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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