Brands that are shifting their focus to cost-effective retention strategies will need to focus on data, loyalty programmes, customer data platform (CDP) optimisation, and personalisation, writes Emma Sahota of Astound Commerce…
Brands are tightening spending and prioritising customer retention, according to a new study from Braze and Wakefield Research…
Arunabh Madhur, Regional VP & Head Business EMEA at SHAREit Group, discusses the importance of catering to specific consumer preferences.
Charlie Casey, CEO and Co-founder of LoyaltyLion, shares six key steps to give retailers the best chance of driving customers through to loyal insider status this year and beyond.
Charlie Casey, CEO of LoyaltyLion, provides advice on how brands can win even in the face of a recession.
A combination of events over the past few years – ranging from COVID-19 to Brexit and the war in Ukraine – have left UK consumers facing inflationary pressures few have experienced in their lifetimes, writes James Hall, Commercial Director, Doxim…
60% of customers globally are
60% of customers globally are unsure if they would make the same purchase decision if given the opportunity to do it again, according to a new report from global marketing agency R/GA.
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