JCDecaux Programmatic DOOH Live Awards: judge Dan Larden of ISBA on the state of OOH
JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London. Here, event judge Dan Larden, Head of Media at ISBA, shares his thoughts on the latest developments in out-of-home advertising…