Google has announced that it has delayed its plans to get rid of third-party cookies in its Chrome browser until 2023
Kelly Jacobson Collins, Advertising Data Privacy Specialist at Blis, discusses how we need to change the way we talk about privacy.
More than three in four Brits (76%) don’t feel like they have enough control over how their online data is used, according to new research from The Trade Desk.
Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast.
A new report from Tessian, the
eyeo, the maker of Adblock Plus,
Jane Usoskina, Product Owner at Permutive talks user data privacy, why it matters and if user privacy is the publisher’s responsibility.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
Personalisation in digital marketing has achieved an inflexion point over the last few years as users become more interested in privacy protection and data.
Consumer trust is fragile and in recent weeks, issues surrounding consumer privacy have made national headlines across the globe.
How personal consumer data is handled has long been a hot topic. People today are much more aware of the value of their data.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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