Analysing big data from alternative sources can help test and validate existing hypotheses and formulate new ones, writes Juras Juršėnas, COO at Oxylabs.io…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
Ella Kerr-McCutcheon, Sales Director — Northern Europe, Mediarithmics, discusses data management and clean rooms for New Digital Age…
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
The need to stem data wastage and improve media efficiencies is quickly becoming urgent as budgets are shrinking again, according to research from Treasure Data…
Web scraping has been used to generate revenue, open up new avenues for competition, and even establish completely new businesses, writes Andrius Palionis of Oxylabs.io…
The age of consumer privacy has wreaked havoc on how data can be used across a variety of use cases, from marketing through to inventory management to financial modeling, writes Luca Bocchiardi of Cuebiq…
New research commissioned by Permutive has revealed that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics…
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
Julie Vuibert, Senior Customer Success Manager, Permutive, discusses why publishers should embrace new data strategies.
By Gary Taylor, deputy managing
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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