The age of consumer privacy has wreaked havoc on how data can be used across a variety of use cases, from marketing through to inventory management to financial modeling, writes Luca Bocchiardi of Cuebiq…
New research commissioned by Permutive has revealed that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics…
Working effectively with information systems in modern cloud-native enterprises across a massively diverse data topography requires a comprehensive approach to information management…
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
Julie Vuibert, Senior Customer Success Manager, Permutive, discusses why publishers should embrace new data strategies.
By Gary Taylor, deputy managing
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
