The wording of the UK’s data protection and digital information bill has changed under a post-Brexit bill, undermining individuals’ control over and access to their data while favouring big business, Open Rights Group, a digital rights organisation has claimed…
Data solutions expert Sagacity, and Medialab, a leading UK independent media agency, are partnering to provide personalised, data-driven marketing campaigns that deliver greater return on investment (RoI)…
Circus Street, a specialist provider of online training in digital skills for global enterprises, has released data that shows how skills training priorities for businesses have changed before, during and after the pandemic….
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
Misplaced legal concerns are discouraging others from leveraging web scraping, according to research from Oxylabs and Censuswide.
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
Rather than place giant pressure on the shoulders of data scientists alone, if data’s use is democratised organisations can flourish further, writes Josh Nicholson of Credera EMEA…
UK consumers are overwhelmingly open to sharing data with brands because they understand the value, according to data released by Ketch, the Trust by Design Platform for programmatic privacy and data stewardship…
There are tech solutions available to help plug the gap when there’s a talent shortage, writes Georgia Harrison, VP at customer engagement specialist Braze…
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
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