Rowly Bourne: Brands must take data responsibility as seriously as their environmental stance
Rowly Bourne the founder of Rezonence, is NDA’s latest monthly columnist. At what seems like an unprecedented time of revolution —
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data
NDA Viewpoints: How data can help CMOs and agencies build better relationships
By Ben Murphy, UK MD Quantcast As we move towards the end of 2019, whether you’re brand or agency side,
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Data science and AI: 10 terms you need to know
We talk so much about ‘data’ today but sometimes actual knowledge of exactly what we’re talking about is somewhat sketchy.
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Empowering marketers in 2019: The year of execution
By Ben Humphry, Chief Strategy Officer at iotec The past year in digital media was all about planning, and now,
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