data Archives -

What is a CDP? And how do you choose the right one for your business?

July 13, 2020July 13, 2020 NDA Staff 65 Views CDP, customer data platform, data

Katrina Wong is VP of Product Marketing at Segment As businesses across all industries struggle to keep up with the rapid

Latest Tech For Good

Tech for good: Zing creates ‘Safe 2 Serve’ pub and restaurant app in just 24 hours

July 13, 2020July 13, 2020 Eleanor Oakes 76 Views APIs, covid-19, data, tech for good

Twilio partner Zing is offering a free app to enable pubs and restaurants to capture customer information securely and hygienically.

99 Club Latest Opinion

Let’s recapture the lost art of improvisation

July 10, 2020July 10, 2020 Eleanor Oakes 105 Views 99 Club, data, improvisation, ROI

Peter Markey, CMO at TSB considered the lessons marketers can learn from improvised comedy in his talk at the 99//Club Digital Festival.

99 Club Latest Opinion

Does the future of online advertising lie in “little walled gardens”?

June 29, 2020June 30, 2020 Cat Turner 116 Views data, online advertising, personalisation, third party cookies

Brands such as Coca-Cola could today evolve to become the walled gardens of tomorrow, with the ability to exchange or even sell consumer data.

Analysis Latest

News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic

June 25, 2020June 25, 2020 Eleanor Oakes 124 Views covid-19, data, mobile apps, news

News apps saw a 59% increase in sessions between January and April 2020, with usage in May still far higher than pre-COVID levels — suggesting shift in media consumption

Latest Opinion

How mobile shook off its adolescence and began to justify its potential

June 24, 2020June 24, 2020 Eleanor Oakes 91 Views data, gaming advertising, mobile advertising

Like most media, mobile advertising has had to endure some difficult adolescent periods. It hasn’t been very pretty at times, and it has gone down some dead ends.