The returns solutions that retailers use are fragmented and inconsistent, causing issues for both the customer and retailer, says Tim Robinson, CVP, Blue Yonder…
This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.
Research has revealed that a majority of Britons distrust brands when it comes to their data privacy, but feel more favourably towards zero-party data collection…
To celebrate the success of the year-long ‘Meet the Revolutionaries’ series of interviews, NDA and LiveRamp recently hosted a special lunch event, where six of the industry leaders featured in the series gathered to discuss the latest developments in the world of data collaboration.
Read a recap of that discussion and download LiveRamp’s latest report on data collaboration for free here…
Savvy advertisers are embracing the new privacy-focused world to connect with audiences on their terms, according to the team at Brave Ads…
To survive the shift to a ‘cookieless’ world, advertisers will need better, more nuanced advertising strategies, according to the team at privacy-focused browser Brave…
Let’s explore the different types of clean rooms on the market today and how each can help connect the dots in a fragmented advertising ecosystem.
‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration. Here, we chat with Tim Abraham, Senior Director of Data Partnerships at The Trade Desk…
In the latest ‘Meet the Revolutionaries’ interview, in association with LiveRamp, we speak to Peter Young, Director of Performance Marketing at online fashion retailer Farfetch…
Marketers are stumbling into a series of common traps that stop them harnessing demand, writes Umar Akhtar, co-founder and CMO, Qudo…
The wording of the UK’s data protection and digital information bill has changed under a post-Brexit bill, undermining individuals’ control over and access to their data while favouring big business, Open Rights Group, a digital rights organisation has claimed…
Data solutions expert Sagacity, and Medialab, a leading UK independent media agency, are partnering to provide personalised, data-driven marketing campaigns that deliver greater return on investment (RoI)…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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