The Dentsu Superpowers Index draws on 14,000 individual interviews to create picture of the global B2B buying landscape, and the behaviours displayed.
The ‘Demand more from your data: Using AI to drive ROI’ panel explored how brands and agencies can unlock the full value of their data by utilising AI.
Dentsu’s Retail Media Specialised Practice will allow brands to harness the agency’s capabilities across customer experience, technology, media, data, creativity, and content to link “every customer touchpoint”.
Sharon Curr, Brand Experience Strategy Director at Merkle B2B, explores the importance of sustainability in the B2B world.
Carat’s Emma Saddleton, Global Strategy Director, and Andre Van Niekerk, Digital Partner, explain how brands should approach the challenging food advertising landscape.
Merkle’s UK and Ireland-focused practice aims to provide brands with “unparalleled experiences” across the Salesforce platform.
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game…
Dentsu has announced a global partnership with Meta, becoming the first global agency network solution provider for WhatsApp Business
The Women in Technology series, in partnership with dentsu, explores the challenges and opportunities facing women working within tech and digital media. In this article, we speak to Beth Freedman, Chief Executive Officer at dentsu X.
The Women in Technology series, in partnership with dentsu, explores the challenges and opportunities facing women working within tech and digital media. Here, we chat to Mel Kentish, MD at Dentsu UK’s Gleam Futures…
The Women in Technology series, in partnership with dentsu, explores the challenges and opportunities facing women working within tech and digital media. First, we chat to Ruth Bucknell, VP Experience Design at Merkle.
At NDA Digital Women’s inaugural IWD event, we caught up with leading figures across the industry to discover what the concept of equity meant to them.
Next up, Angela Tangas, Group CEO at dentsu international, tells us, among other things, why Dionne Warwick is her biggest inspiration!
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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