As the COVID-19 pandemic disrupts the sports industry, the stay-at-home norm creates a new and interesting sports fan conundrum. Repurposing marketing and sponsorship spend is essential
Liam Brennan (@LCBrennan), Global Director
Systems thinking is not a new concept. The holistic idea of ‘the whole being more than the sum total of its parts’ goes back to Ancient Greece.
“In every crisis lies opportunity”, said Michael Codd, Head of Innovation at AB InBev, in his talk at the 99//Club Digital Festival.
Seb Bardin at Unilever used his talk at the 99//Club Digital Festival to present three observations he’s made during this period.
The lockdown has changed lives for many, if not all of us. For brands, it’s completely changed the way they are able to interact with their consumers.
Now is a natural time for digital and marketing leaders to embrace change and capitalise on emerging opportunities to innovate
How technology can help businesses of all shapes and sizes to find a way forward amidst the current crisis.
As MIT researcher George Westerman puts it: “Successful digital transformation is like a caterpillar turning into a butterfly.”
A guide to effective digital transformation
Liam Brennan, Global Director of
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