As the summer heats up and sporting events captivate fans across the UK, fast food restaurants have a golden opportunity to score big through the power of personalisation, says Harry Hanson-Smith, RVP at Dynamic Yield by Mastercard…
98% of organisations believe in the value of personalisation, but 48% are yet to orchestrate a true programme of personalisation, according to research from Mastercard’s Dynamic Yield.
Harry Hanson-Smith, Regional Vice President at Dynamic Yield by Mastercard, looks at five of the top retail trends for 2023.
Harry Hanson-Smith, Regional Vice President at Dynamic Yield, explains why headless commerce is the future.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
