Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
The simple fact is that everyone still uses email, and nobody has yet come up with a technology to replace its ease of use or rival its pervasiveness to steal its crown.
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Parry Malm is CEO of
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