Intuit Mailchimp has announced the release of more than 150 new and updated features to its platform at From:Here To:There conference in London.
The ‘Consumer Email Tracker 2023’ report from DMA UK and Deployteq has revealed a growing number of consumers stating they find email brand messages useful: in 2021 the figure was just 15%, but it has now doubled to 32%.
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
The simple fact is that everyone still uses email, and nobody has yet come up with a technology to replace its ease of use or rival its pervasiveness to steal its crown.
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
By Conor McGrath, Head of
Parry Malm is CEO of