Strategy
esbconnect finalises management buyout
Customer acquisition specialist esbconnect has successfully completed a management buyout…
Michael Feeley
20 July 2023
email marketing
Technology
Mailchimp announces platform updates at star-studded London event
Intuit Mailchimp has announced the release of more than 150 new and updated features to its platform at From:Here To:There conference in London.
Tyrone Stewart
15 June 2023
Strategy
Consumers find brands’ email marketing increasingly relevant
The ‘Consumer Email Tracker 2023’ report from DMA UK and Deployteq has revealed a growing number of consumers stating they find email brand messages useful: in 2021 the figure was just 15%, but it has now doubled to 32%.
Michael Feeley
2 May 2023
Strategy
The power of competitive email intelligence
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
NDA Staff
4 August 2022
Mobile
Open to change: why iOS15 has been a positive force for effective customer engagement
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
NDA Staff
25 February 2022
Strategy
50 years old but by no means dead: why email will continue to thrive
The simple fact is that everyone still uses email, and nobody has yet come up with a technology to replace its ease of use or rival its pervasiveness to steal its crown.
Andy Oakes
9 June 2021
Retail
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Michael Feeley
29 March 2021
General
UK customer engagement with brands at highest level since pandemic began
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Michael Feeley
26 March 2021
Strategy
Justin Pearse
9 September 2020
Covid-19
Justin Pearse
15 May 2020
Strategy
Justin Pearse
25 February 2020
Technology
The “tiny” problem that launched a £ multimillion marketing business
Parry Malm is CEO of
Andy Oakes
10 December 2019
