Strategy
esbconnect finalises management buyout
Customer acquisition specialist esbconnect has successfully completed a management buyout…
Michael Feeley
20 July 2023
Strategy
The power of competitive email intelligence
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
NDA Staff
4 August 2022
Strategy
The National Trust discuss the importance of email accessibility
Digital creative agency ActionRocket talks to Adrian Hart, Adobe Campaign Manager for National Trust to learn how important email accessibility is for a national brand .
Andy Oakes
20 May 2021
Retail
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
Michael Feeley
29 March 2021
Strategy
Justin Pearse
9 September 2020
