InMobi, a leading provider of content, monetisation and marketing technologies, has announced its strategic partnership with Ad Net Zero, the climate action program…
Supply-side expert Multilocal has launched a low carbon marketplace to clients globally, in partnership with carbon intelligence platform Cedara…
Adaptive streaming specialist SeenThis has launched its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time…
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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