Google’s greenhouse gas emissions have soared 48% over the past five years with its artificial intelligence (AI) products relying on energy-intensive data centres…
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain…
Cedara will serve as the preferred sustainability partner of Assertive Yield’s clients.
InMobi, a leading provider of content, monetisation and marketing technologies, has announced its strategic partnership with Ad Net Zero, the climate action program…
Supply-side expert Multilocal has launched a low carbon marketplace to clients globally, in partnership with carbon intelligence platform Cedara…
Adaptive streaming specialist SeenThis has launched its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time…
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
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