NDA speaks to Hannah Mirza, who recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance)…
Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
Did you know, MiQ in partnership with Scope3, recently calculated that £10k in digital ad spend has the same carbon footprint as a plane flying from London to Chicago? Pierre de Lannoy of MiQ explains more…
Ad tech firm OpenX and media measurement platform DoubleVerify have both entered into partnerships with Scope3, which aims to help tech companies to lower their carbon footprint.
To celebrate Earth Day 2022, Uberall is partnering with Google to implement the new Recycling Attribute on their Google Business Profile that allows local businesses around the world to promote their recycling-related services and initiatives.
Cognizant’s Rob Walker discusses why businesses need to be doing more when it comes to ESG issues.
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