NDA has launched a series called “My Biggest Deal” talking to commercial leads about the biggest deal in their career to date. Not necessarily in monetary terms but one having a seismic impact on them and their career. Next up is the illustrious Mary Keane-Dawson, Bima Chair, NED and board advisor.
Not only will this provide untapped audiences and new opportunities for marketers, it also means that consumer behaviour is unlikely to follow the well trodden path of previous years.
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