Interviews, insight & analysis on digital media & marketing


Ecommerce Age

Make way, fashion! Food and drink are the new premium treat of choice

New research from independent creative agency Impero has revealed that consumer spending habits have changed, with respondents willing to spend money on food (47%), alcohol (38%), holidays (36%), coffee (33%) and beauty (31%). Fashion is set to lose out, with 32% of consumers trading down to prioritise spending elsewhere…